Our Purpose:

Can one person change the world?      At Norwex – We think they can!

What started with a miraculous cloth, a little water and bugs on a windshield in 1994 has become one of the most respected cleaning and personal care companies in the world.

From our humble beginnings in Norway, focused on “cleaning without chemicals” to our most recent launch of Norwex in Australia, we remain dedicated to our mission of improving quality of life by radically reducing the use of chemicals in household and personal care products.

Kimberly Zawaly loved the product so much she became a Sales Representative.  You can’t get a better testimonial than that – Here is a bit about Kimberly!

My name is Kimberly I am a married, 27 year old new mum to be.  For the longest time I never understood why I would feel so lousy after cleaning and especially when I would break out in a rash if any chemical filled cleaning product would touch my skin. Until a good friend of mine introduced me to Norwex and I haven’t looked at cleaning any other way. Not only has Norwex changed my cleaning habits it has also changed the way I look at being green. My husband and I are more conscious of our recycling, and also what we are eating!
Norwex has changed my life in many ways. I can now clean my home and not worry about how big of a headache I was going to get afterwards. Or even worse yet, my two lovely cats would lose their hair and get small rash looking bumps on their paws all because of the chemical filled floor cleaner.
That’s why I decided to become a sales consultant. I can spread the word on Norwex and the ability to take out harsh chemicals from your home and also to educate people on the fact that we need to become more environmentally friendly in all aspects of our lives. Not only for our own health, but we only have one Earth!

The Norwex® mission is to improve quality of life by radically reducing the
use of chemicals in personal care and cleaning.
So why is our company mission so important?
To reduce the use of harmful chemicals at home is extremely important. It is now
Scientifically proven that the many chemicals surrounding us in our everyday life may
be dangerous. These chemicals cause and aggravate diseases like asthma, allergies and cancer to name a few. In the last 50 years some 80,000 new chemicals have been created. The vast majority of these chemicals have never been assessed for their danger to human health. By reducing the use of chemicals in our homes, we also reduce the release of chemicals from our homes into the environment. Ecology is about the way human beings, animal and nature interact and influence each other; there is a strong and direct link between a healthy earth and a healthy populace. When a change occurs in one area of this balanced interaction, the consequence emerges elsewhere.
Radical man-made changes can overthrow the delicate balance of the natural environment resulting in unwanted changes. A disturbing example is the current climate which is most likely the result of pollution. There is no doubt the ecological aspects of the use of chemicals is becoming increasingly important. On the other hand, we believe in humanity’s ability to change the present trends, and we want to make a step in the right direction. We want the earth to become a better place for future generations. Norwex provides the opportunity to create a legacy, and to be able to say “I made a difference; I made a step in the right direction”, by improving quality of life
in a profound way.

Norwex’ core values are integrity, trust and respect.

Norwex Catalogue image

The Norwex Solution

  • With Norwex Microfiber System, you will not breathe, touch or ingest chemicals – you simply create a cleaner, healthier indoor environment.
  • Norwex Marine Organics and Naturally Timeless personal care products offer cutting-edge technology coupled with organic and natural ingredients – without harmful parabens or preservatives.
  • SAVE Time – the Norwex Cleaning System decreases cleaning time by 75% or more.
  • SAVE Money – An average household spends $600-$800 a year on chemical cleaning products and supplies. By using Norwex products you can realize up to a 90% savings!
  • Norwex helps make cleaning fun, fast and easy and teaches your family how to improve their health and environment!

At Norwex, our Purpose is simple but powerful: The idea that working together, with trust, integrity and honesty as our core values and radically reducing chemicals in our homes as our mission, we can improve the world around us. The Norwex Purpose touches many facets of life with the end result being the ability to collectively make a powerful and positive difference in the world we live in and the lives we touch.


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